Pride, Incorporated is a local, non-profit organization dedicated to community Beautification intended to improve the quality of life for residents and visitors of the greater Alton area.

Who We Are

Read about our local, non-profit organization, founded in 1966 by Dr. Gordon Moore.

What We Do

Check out our ongoing beautification programs and impressive transformations…

Get Involved

Volunteer, Become a Board Member, Donate, or simply take Pride in your yard!

Recent News & Upcoming Events

The Pride Eye Team Is Heading Your Way! Will Your Home Catch Our Eye?

Learn More

Welcome to Alton

The Welcome to the City of Alton sign at Landmarks Blvd and Ridge Street is undergoing a much-needed facelift due to the efforts of Pride, Inc. The Beautification Committee within the organization has been diligently working to bring improvements to this area, making this entry into Alton more appealing to residents and visitors alike. This has been a collaborative effort between Pride, Inc., The Alton Foundation, and Frankie’s Landscaping.

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